October 25th, 2014

10 Ways to Advertise Your Private Music Lessons For FREE!

  1. Blog. Blogging is one of the best ways to market yourself. In fact, you’re reading a blog post right now.
    Tip: Learn about search engine optimization for blogs.
  2. Do a referral exchange with other teachers or studios. For example, if you teach piano, it would be good to find a flute teacher who would be willing to send students your way, and vice versa.
    Tip: Be willing to refer first, before expecting one in return.
  3. Give FREE workshops and masterclasses. Give a whole group of people a live demonstration of what you teach.
    Tip: Be prepared to hand out your business cards.
  4. Start an incentive program.
    Example: Offer students a free lesson for every person they refer who signs up.
  5. Offer the first lesson free of charge.
    Tip: Do your best to make sure the person is genuinely interested in your lessons, so you don’t waste your time.
  6. Create an instructional YouTube video. It can be instructional, informative, funny or promotional.
    Tip: Put the URL to your website (http://yoursite.com) first in the video description.
  7. Promote yourself on Facebook and Twitter.
    Reminder: Start conversations and follow up with people.
  8. Add an e-mail signature. You email people all the time. Did you know that you can also market your private lessons in your emails? Add a signature line at the end of your e-mail with a link to your site that advertises your private music lessons. It’s easy to do.
    Tip: Encourage people to sign up.
  9. Write an interesting article. Writing an article will not only give you another marketing material to hand out, but it wall also position you as an expert.
    Tip: Submit your article to free online article directories.
  10. Ask students and parents for testimonials. Put them on your site and in all of your marketing materials.
    Tip: Ask them for a picture.



What Other Ways Have You Marketed Yourself For FREE?
(please answer below)

About Mike Veny

Mike Veny has written 26 articles on this website.

Mike Veny is a professional drummer in New York City. He has been happy playing drums since 1989. He performs with Sean 360x & the universoul spiRitual Ankhestra alongside Ramsey Jones of the Wu-Tang Clan family. Sean 360x is a MySpace chartopping artist & has been #1 on the ReverbNation Electronica/Dance charts for over 16 weeks. He also performs with Kim Oler, an Emmy Award winning composer for ABC’s All My Children, As the World Turns,The Tracey Ullman Show, and The Guiding Light.

  • Rob

    I'd also recommend checking out things like instrument-specific groups on places like Yahoo. Once people get to know you, they're usually happy to send students your way. There are also websites, like localpinch.com and craigslist.com where you can list your lessons. On LocalPinch, you can even set up a webpage and sell your lessons online.

    • Mike Veny

      Thanks Rob! I just checked out LocalPinch.com. I like the concept. What kind of results have you seen from advertising on these sites?

  • Jessica

    You might try this new site I’ve started using http://guitarteacherdirectory,com to advertise lessons. I found a teacher on Skype here.

  • Kim

    I accompany my voice students at NYSSMA – so many parents waiting around at NYSSMA ask me for a card as well as many of the judges my students sing for. I definitely want to try some of the ideas above!

  • http://www.tblog.com/profile_KaranxjsfcvuO11.html Brendan

    Hey there, I think your website might be having browser compatibility issues.

    When I look at your blog in Safari, it looks fine but when opening in Internet Explorer,

    it has some overlapping. I just wanted to give you a quick heads up!

    Other then that, superb blog!