Ideally, you want to spend the majority of your time preparing lessons and teaching lessons. Regardless, you know that a good amount of time must be spent on the “business” side of things, in order for your private music lesson business to do well.
As you get better at the “business” side of things, you will want to eventually automate everything. Wikipedia defines automation as the use of control systems and information technologies to reduce the need for human work in the production of goods and services.
In a nutshell, you want to have systems and technology in place so you won’t have to think much about your music lesson business. Eventually, you will spend the majority of your time preparing and teaching lessons.
Here are some tips to help you begin to automate your music lesson business:
- Write down ways that your students and/or parents could better manage themselves. Set small goals towards implementing these plans.
- Write and schedule monthly emails to your students and parents. Infusionsoft is great for this.
- Write and schedule blog posts for the future. WordPress is great for this.
- Take advantage of the latest computer technology. I try to take a trip to Best Buy twice a year just to browse and ask questions.
- Use CRM (Customer Relationship Management) software. I use both Infusionsoft and
Music Teacher’s Helper.
- Write an operations manual for every system in your business. For more information on how to do this, read The E-Myth Revisited by Michael Gerber.
- Use checklists for everything. You won’t have to think.
- Eliminate tasks that are taking up time and not producing any results.
- Set benchmarks for how much time should be spent on certain tasks and stick to them.
You will know that your music lesson business is automated when you are experiencing less stress and anxiety. Calls and emails will be coming in regularly about your lessons. You won’t have to think about marketing or money. Autmotation is the ultimate goal for my One-on-One Coaching.