May 23rd, 2017

Marketing Calendars for Private Music Teachers, Part 1

Use the Seasons to Your Advantage

A marketing calendar allows you to schedule marketing tasks around different seasons. Whether your students are in school or not, most peoples lives revolve around your standard school year calendar. Also, the holiday season takes over everyone’s life from Thanksgiving through New Year’s. Therefore, it’s important that you plan your marketing activities around school and the holidays.

Here are some important times of the year to keep in mind. Be sure to mark them on your calendar!

  1. Early January: The holiday season is finally over. Some people got a new instrument as a gift during the holidays. Some people are setting New Year’s resolutions that include taking up a new musical instrument. Take advantage of this.
  2. June: Most private music teachers think that June is the time when their lesson schedule will lighten up. School is ending and people are going away for the summer. Interestingly, some people actually want lessons over the summer. It’s a great time to encourage your dedicated summer student to increase their lesson time or pick up a new student who wants to try an instrument out for the summer.
  3. September: Everyone is back to school and signing up for every activity possible. This is the most important time of the year to get students.
  4. Thanksgiving: As people begin shopping for the holidays, they might be looking to purchase the gift of music lessons. Make it easy on them. Try offering a prepaid holiday package of X number of lessons to poeple who purchase between November 25th and December 25th. This is a great way to bring in new students.
  5. End-of-the year: Gifts are being brought back to the music store for an exchange, refund, and/or to by accessories. They also ask about lessons then.

What times of the year bring have brought you the most students?

About Mike Veny

Mike Veny has written 26 articles on this website.

Mike Veny is a professional drummer in New York City. He has been happy playing drums since 1989. He performs with Sean 360x & the universoul spiRitual Ankhestra alongside Ramsey Jones of the Wu-Tang Clan family. Sean 360x is a MySpace chartopping artist & has been #1 on the ReverbNation Electronica/Dance charts for over 16 weeks. He also performs with Kim Oler, an Emmy Award winning composer for ABC’s All My Children, As the World Turns,The Tracey Ullman Show, and The Guiding Light.

  • Definitely fall is the top of the list. But lots of new students in January, and a few new ones in June. My schedule is usually lighter over the summer and the holidays.

    • Mike Veny

      Are the new student contacts you sometimes get in June due to the fact that someone might want to work on violin/viola/cello over the summer to be better prepared for school in the fall?

  • Kim

    Fall is definitely the top of my list although I have recently been getting more new students over the summer and January-March is always popular for last minute NYSSMA preparation.