When teaching private music lessons, your local music store staff can be your greatest ally or your greatest enemy. It’s important to grow and nurture your relationships with them. Keep in mind that they get phone calls and customers coming in daily. If the customer is buying a new guitar, the salesperson might just recommend a really good guitar teacher that they know.
One of the most successful advertising tactics that I have ever tried was an act of kindness that happened by mistake.
I was new to teaching with only a few students on my schedule. I needed more. Lots more. I went into my local music store and asked them if I could leave some business cards with them. I was polite and said that any referrals would be greatly appreciated.
Within a few weeks I got 2 calls for lessons because of this. Despite having a sales script, both callers we’re pre-sold on me as a drum teacher because I came as a referral.
I was very grateful to the sales people for referring me and I wanted to show them my gratitude. Unfortunately, I didn’t know which of the 5 sales staff referred me. So, I decided to thank everyone by going to a local restaurant and getting 5 gift cards for 10 dollars each. I wrote each of their names on gift a card and brought them to the store.
They were really excited when I gave them the gift cards! In fact, I have never seen music store salespeople so happy. I just wanted to say thank you.
Since then, I have gotten non-stop referrals from this music store. In fact, I credit this one music store with getting me three days completely full of students.
How have you grown and nurtured your relationships with your local music stores?
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