The topic of money is never easy to discuss, especially with your students and parents. I consider your private lesson rates, lesson cancellation issues, and practice issues to be the top 3 challenges we have to deal with as private music teachers.
This was never easy for me. I’ve had to raise my private lesson rates several times through the years. No matter how many times you do it, it never gets easier. Rather than see it as a painful experience, here are some tips to help you do it professionally, smoothly and feel good about it.
- Schedule your rate increase on your marketing calendar. Exactly how far in the future should you schedule the increase? There is no right answer to this. I have found that my One-on-One Coaching clients get the best results when they schedule it a few months into the future. Regardless, be sure to write it in your calendar. When you write it down, it becomes real. Now you have something to look forward to.
- Let your students know that the rates are going up on a specific dates. Be sure to emphasize that you wanted them to know ahead of time. This way, they can plan for it. You’ll be surprised by how much they will appreciate your consideration.
- Let them know your reasons for the rate increase. Almost everyone can sympathize with an increase in the cost of living, price of gas, or an increase in rent. Other reasons can include a new certification or specialty.
- As the date gets closer, remind them about it. Usually, anyone who has an objection will have told you by now.
- Be prepared to handle objections. There is no right way to handle objections. I guarantee you that you will have them. In Part 2, I am going to address handling objections in great detail.
The important thing to remember is that you are worth it an increase in pay.